About us

Our mission is to create great designs and gifts for pets and pet lovers that inspire kindness, real-life adoptions, and support for animals of all species and backgrounds. A portion of the proceeds will be donated to animal shelters to help animals in need. Giving a percentage of the purchases makes sense for us, our friends, community, and customers. And we're proud to do it. 

We support responsible dog breeders and rescue groups. It's OK for a dog lover to get a dog from a breeder or shelter responsibly.
Adopting a dog is a beautiful thing!
But buying a puppy is terrific too!

It's also vital for good breeders and good rescue groups to work together, supporting each other. Rescue groups need good breeders. It's important to "shop around" and do your research to get the dog or puppy right for your family. We can all agree that puppy mills are terrible. Good breeders should not be lumped together with puppy mills.

Dog lovers shouldn't feel guilty about buying a purebred puppy, but they should also consider helping shelter dogs! You can do both, and many of us do! (Such as myself!) For example, I have had bought a purebred schnauzer from a responsible breeder, but I also support my local schnauzer rescue groups. In my home, we have also adopted rescued street dogs and cats from shelters.

It's possible to support both responsible breeders and responsible rescues!